About Dr. Craig Rhodes, PhD

CRAIG RHODES, Ph.D.

The B.E.S.T. Performance Strategist™

Creator of the B.E.S.T. Performance Model™

Craig Rhodes, Ph.D. is a nationally recognized performance strategist, executive coach, and keynote speaker who helps leaders and organizations unlock elite performance by aligning belief, engagement, strengths, and execution.

Through Agile Performance Solutions, his work is the B.E.S.T. Performance Model™ (Belief. Engagement. Strengths. Transformation.)—a powerful, research-informed framework that integrates self-efficacy, appreciative inquiry, and human performance improvement into a single system designed to elevate both individual and organizational outcomes.

Craig’s approach goes beyond motivation and theory. He equips leaders with the tools to:

Strengthen belief systems that drive confidence and decision-making
Increase engagement through purposeful alignment
Leverage strengths to accelerate performance
Deliver measurable transformation across teams and institutions

His work is grounded in a simple but powerful truth:

When belief is strengthened, engagement becomes intentional.
When strengths are aligned, performance accelerates.
And when all three come together—transformation is inevitable.

Craig Rhodes is not just developing better leaders—
he is building high-performance cultures that sustain excellence.

About Agile Performance Solutions

We are a Human Performance Improvement Company. We specialize in helping our clients remove barriers that impede client efficiency, safety, and effectiveness by using the B.E.S.T. Performance Model. Our clients range from higher education institutions to manufacturing production companies.

Get in touch with us when you're ready to learn more: we can't wait to meet you!

Free Consultation

Our services

Professional Development & Training Evaluation (ROI)

Are you not tired of providing professional development training only to wonder why you are not seeing better results? Can you communicate to stakeholders (with confidence) the impact of the investment in current talent development?

Employers spend in excess of $70 billion in training in a given year. To optimize monetary resources it is in the best interest of the organization to measure the intended impact of the training/professional development.

We will provide an independent evaluation of your in-house or third party professional development and/or training programs. The evaluation compares benefits of the professional development to cost. Intangible and tangible benefits are examined.

Department Chair Coaching

Most department chairs did not plan to become the leader of the department when they started this journey into higher education. Unfortunately, there are not a lot of training opportunities or professional development for preparation for the role. We offer training for new department chairs for areas such as: strategic course scheduling, handling student complaints, budgeting, faculty evaluations, data analysis to enhance student success and retention, difficult faculty conversations, etc.

What separates APS from the rest?

We offer complete service by conducting customized coaching that includes needs analysis, performance improvement intervention (training), along with a 3/6/9 month follow-up to assure success of coaching all included in the service agreement.

Human Performance Improvement (HPI)

What is HPI?

Analyzing, improving, and managing performance in the workplace with appropriate and varied interventions.

Have you tried everything to make your organization more productive only to discover the gains are minimal or non-existent?

Are you looking to create a culture of workplace excellence?

We specialize in helping our clients remove barriers that impede employee efficiency, safety, and effectiveness by using a six-step HPI model followed by sequential impact analysis to determine Return-on-Investment (ROI).